Wondering how to improve the bounce rate in 2020? You are not alone.
If it comes to operating and maintaining your business site, there are many factors to take into consideration. Particularly when it comes to the arena of SEO, some things can make or break your website, driving away traffic or driving it in.
One of these things is the bounce rate. For people who don’t know, the bounce rate is the proportion of people that leave a webpage without taking action. This means they don’t fill out a form, click on a link, or make a purchase. This is important for a couple of reasons and improving bounce speed is essential.
If someone bounces from your site, it means that they didn’t enter the sales funnel, let alone finish it. Bounce rate Google ranking variable, and it can potentially impact your rankings
Here we as digital agency Dallas provides a few helpful tips for how to cut down on that bounce rate and then turn more clicks to more conversions to your industry.
1) Showcase Credibility
One of the most important things visitors search for on a website is how trustworthy it seems. When they land on your website, they are searching through the content to understand how reliable and trustworthy your site seems.
Being in a position to build credibility and increase trust with your visitors is critical to boosting the bounce rate. Include things like favorable reviews for your products or services and exhibit some special deals which you may have going on. This makes your site more trustworthy in the eyes of the consumer, decreasing the likelihood of these bouncing away from your site.
2) Blog Frequently
Content is hugely important in the world of SEO these days and if you can speak intelligently and authoritatively on a specific topic, it can help you to retain those visitors who visit your site.
Creating fresh content can keep users coming back again and again, even if they don’t plan on using your service or product. This can help generate organic traffic to your website and keep those traffic from bouncing away after a moment, introducing them into other areas of your website and keeping them from leaving in short order.
3) Optimize Your 404 Page
There are few things quite as annoying as visiting a webpage only to be met with a “404 page not found” message. That doesn’t give you any insight and leaves you feeling frustrated than anything else.
You ought to have the ability to provide your users with a useful 404 page, one that provides alternatives for the user to browse to. This way, when they visit the 404, they do not just vacate the page and continue to another one. 404 pages may have a massive impact on the bounce rate of a web site and should be addressed accordingly.
4) Create Links Open in a New Tab
When you’re creating a solid internal linking strategy and have links to other pages in your site, you want to make certain that those links open into a new tab. This helps to potentially increase the time a person spends on your site they are going to have multiple pages open at once if they click a hyperlink.
This is a small trick in regards to improving the bounce rate, but it can be effective at keeping customers on your site for more than if you had links that remained within the same tab in your browser.
5) Focus on Internal Linking
One of the biggest factors in SEO today (and for a long time) is internal linking. You have to focus on keeping the user on your site and having hyperlinks to other pages on your site is a hugely important key to this.
It ties into the previous suggestion, too: being able to open new tabs within their browser means they stay on your site longer.
6) Identify and Correct Broken Links
User experience is much more valuable than ever and few things will aggravate a person over things like broken links. Not only will it chase off users, increasing your bounce rate, but it will create a sense of dissatisfaction in consumers that will probably keep them away from your site for good.
There are tools online which can help you find broken links on your site and keep them to a minimum.
7) Emphasize a Call-to-Action
Having effective call-to-action is one of the most necessary areas of a website. After all, you want that user to do something when they visit, likely purchase a service or product. This is where the call-to-action comes into play.
Not only that, the user should be able to find the CTA within seconds of landing on a page, any page. The CTA should be compelling but not pushy providing the user an enticing reason to click on it. Using different colors, fonts, shifting up the verbiage, etc. may have a massive effect on how that CTA is obtained and the effect that it has on traffic.
8) Avoid Intrusive Popups
If there’s one sort of ad out there that’s universally hated, it is the popup ad. It’s safe to state that, generally speaking, users don’t like invasive popups. They usually lead to even more popups, which creates a frustrating encounter on the entire for users.
They’re highly irritating and bothersome and may create a disrupting experience for consumers. If pop-ups occur, an individual is extremely unlikely to ever go back to this site again and this defeats the purpose of your bounce rate.
9) Limit Distracting Ads
This is kind of at precisely the same wheelhouse as popups. The more distracting ads, the more annoying they become to the consumer. At these times, the user is extremely unlikely to return to your site ever again and this defeats the purpose.
Having ads is fine; websites will need to make money somehow. But keep them into the side of this page so that the user’s attention is not being pulled in several directions. This only increases the chances that they will not focus where you need them to focus and they will ultimately leave.
10) Target a Relevant Audience
Sure, it would be good to appeal to everyone but that just isn’t feasible. The very best way to reduce bounce rates is to focus on your target audience. These are those that are likely to utilize your website and not just leave in a matter of seconds.
Identify your core audience and the keywords that are related to them. Try variants but do not get overly broad; keep your focus on the particular set of users that will make up your target market. This will help keep users on the page for longer.
11) Diversify Your Content Topics
One of the best things that boost the bounce rate for a website is to continue readability. This usually means implementing various forms of content, not just text. Users may be dissuaded if they feel as if there’s too much text, leading to higher bounce rates.
Utilize video content and high-quality images to keep those users around for longer. Imagery could be attention-grabbing and participating, which makes it a highly valuable instrument for your site and keeping those valuable users around for more.
Always make sure those mediums are implemented in top quality; high-quality will cause just as many rebounds.
12) Keep Paragraphs Short
An additional way to enhance readability is to maintain your paragraphs and content length short. Whether there are big walls of text, users won’t have the patience to browse them through; they will just jump to another page or another website entirely.
Keep your paragraphs short and digestible and make certain to split them up with images and headings to keep the user engaged.
13) Ensure a Mobile-Friendly Website
A growing number of searches and online experiences are starting on the mobile platform. This makes it essential for your website to be compatible with mobile users. If you do not have a mobile-friendly website, users will likely not even bother with you anymore.
Not being mobile-friendly means leaving a lot of potential users on the table. If you’d like your website to raise and lessen those bounce prices, being mobile-friendly is a great way to do that.
14) Create a Catchy Design
Among the chief facets for any user that is browsing a website is a tricky design. Sure, they might not have that as a motive in the forefront of the thoughts, but a tricky, intuitive, beautiful design will keep users around only to have a look at the attractive aesthetics.
If your site is bland or difficult to navigate, customers will click away quite quickly.
Bonus Tip: Incentivize Users with Value Propositions
Users spend time on your site at the expense of other tasks and activities. As a result of this, you have to provide the consumer a reason to stick around and make their time exploring your business, a worthwhile one. For this reason, immediate displays of worth are critical to creating an individual feel like they are in the right place.
We talked about some ways you can showcase value, whether it’s a pressing Call to Action or a showcase of your business credibility. Other avenues via which to create value propositions contain, video content, downloadable coupons, live social media feeds, and original and unique photos of your employees at work.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.