Are you looking to raise the engagement of your social media endeavors? If so, then you need to focus on the quality, not the number of your tactics.
If you want to gain a competitive advantage in your business, then it all starts with analyzing the way you are currently pushing out content. From that point, you can float different approaches to generate more leads, get higher sales conversions, and collect a higher social media following.
It all begins with your engagement. If you are looking to gain traction on your company’s social media, then you should hire professional Digital Marketing service providers to improve your traffic or take a look at these 5 methods to enhance the level of your social media engagement.
- Study Current Data
You wouldn’t require an exam in school and hope to get an “A” without researching for it first. It’s the specific same with your social media engagement strategy.
Before you take any action towards adjusting your social media tactics, you need to analyze your current data. If you believe your existing statistics can’t assist you to learn anything, you are wrong.
Regardless of what social media outlets you use, there are insights and analytics tools that you could utilize. Even better, you’ll have management applications that take the data from each one of your accounts and arranges it helpfully.
The traits that you capture on your current statistics will indicate what changes have to be made. For instance, if you notice a tremendous slide in the “likes” in your Facebook posts, then you have to garner additional attention to Facebook in the upcoming few weeks. But if you notice a drop across all reports, then it is an indication that all of the content within your marketing strategy has to be altered.
In case you need more ideas on how to gear your content, be sure to check out some awesome advertising blogs for pointers.
- Integrate More Videos
If you concentrate too much on copywritten content, then you might never yield a higher rate of engagement among your social media followers. Why? Because it’s not interactive enough. Prospects and clients nowadays are thrown countless different advertisements in their face each day, and if they are not videos, they don’t listen to them at all.
Video marketing has been proven to yield a greater return on your investment. In fact, 57% of customers want more video content in the brands that they support. YouTube, heaven for video-watchers, has over one billion users. That’s nearly 34% of the entire total of internet users in the world… that’s not a coincidence.
If you want to view an almost-immediate spike in participation with your followers, begin to add more videos. Something as simple as video posts of yourself talking to your followers may give you a boost at the same time you gear up more tactical video content for your future.
- Include Fewer Sales Pitches in Your Content
There is a common misconception among several companies that are trying to grow their social media engagement. They think the best method to higher their online sales conversions is to ask for the sale in each and every post.
However, that content is off-putting to most of your followers. You might see a heavy dose of people that unfollow you personally as a result. Instead of going for the sales pitch, you need to concentrate on providing a concise call to action for your followers. There’s a huge difference.
A sales pitch is something along the lines of “buy this problem right now and you’ll not have to worry about (insert issue here) again!” A call to action is something like “click this link”, “check out this article”, or “subscribe to our email list to get more”.
Do you see the comparison between the two? The call to action is harmless and provide actionable next steps for your prospects. The sales pitch comes off distressed.
- Concentrate on Humour
A lot of people go to social media for humor. They enjoy taking in the content they can laugh too and share with their loved ones, friends, family, coworkers, etc. The further humor that you integrate into your social media content, the further interaction that you’ll see the result.
You may notice an uptick in follows, likes, comments, and Shares with each post that you use. Why is it that people enjoy it so much? Because it adds personality to your brand.
Today’s consumers do not want to deal with companies that are 100% “by the book”. They want brands that are personable and friendly.
- Rethink your target Buyers
Perhaps the biggest reason you are not seeing your desired social media engagement is that the content is directed at the wrong audience. When it is, then you might have the cleverest content on the market, yet not give the results which you ought to be.
If that’s the case, then it’s time to return to the drawing board. Begin by rebuilding and rethinking your buyer personas. What outlets does your buyer personas use? What are their pain points? Which questions can your product/service answer for them? How can you win over their trust?
Asking these questions along with your staff will help you all brainstorm which individuals you need to get your brand from the faces of.
Improve Your Social Media Engagement with This Advice
Now that you have seen several distinct methods to enhance your social media engagement, it is time to get the ball rolling.
Read this article and improve your social media engagement. To learn more, contact XtremeUX Digital and improve your social media engagement for more traffic and sales.
Full-service digital marketing agency specialized in SEO, Pay per Click marketing and website optimization areas.